Fair Fashion Exhibition

Everyone needs to dress. The clothing industry is one of the largest in the world. Nowadays, however, fashion cannot be separated from the environment and human rights. This exhibition explores the world of fast fashion and the solutions offered by fair fashion. On the side of fast fashion, the production chain of the fashion industry was mapped out using images by fast fashion en de oplossingen die geboden worden middels fair fashion.

In the matter of fast fashion the production chain of the fashion industry has been mapped using images of Ismael Ferdous and Pieter van den Boogert. An important conclusion emerges from this production chain: only if producers, brands and consumers work together can the chain be transformed into a cyclical and therefore sustainable model. In the Netherlands we are already working on this. To this end, photographers Sebastiaan Rodenhuis, Dennis Lapré and Andrea Hooymans the stories of Groningen consumers and producers portrayed.

NonFiction Photo Festival
Production chain

Ismael Ferdous is from Bangladesh, where the garment factory disaster in 2013 took place. This disaster is the most violent factory disaster the world has ever seen, but it has also been the starting point for a change in the fashion industry towards fair wages, working conditions, the environment and transparency.

NonFiction Photo Exhibition

Pieter van den Boogert shows in this context a triptych between Bangladesh, the Netherlands and Ghana. Part of the clothing flow is made, consumed and reused in these places. However, reuse and recycling do not appear to provide all the answers demanded by the enormous clothing production.

NonFiction Photo Exhibition

As a consumer you vote with your money, that way you have a very direct influence on what sells successfully. Sebastiaan Rodenhuis portrayed sneaker collector Wessel, fashionista Jantine and vintage king Franky about their love for clothes. As a counterpart, Dennis Lapré and Andrea Hooymans joined forces to investigate how entrepreneurs in Groningen meet the fair fashion from sewing techniques at Verknipt to algae pigment by Tjeerd Veenhoven.

Exhibition Photographers

Pieter van den Boogert | What We Wear, Keff & Dessing Publishing

Ismail Ferdous | Cost of Fashion

Andrea Hooymans | Fair Fashion, NonFiction Photo

Dennis Lapré | Fair Fashion, NonFiction Photo

Sebastiaan Rodenhuis | Fair Fashion, NonFiction Photo

Marion Verwey | Fair Fashion, NonFiction Photo

Production Team

Andrea Hooymans | curator

Dries Verbeke | master builder

Grytsje Suze Abma | design and production

Lisa Edberg | graphic design

Ewa Pradzynska-Kostecka | production coordination 

Iris Ketelaar | research and editor

Marta Ferraro | research and production 

William Derrah | research

Olmo Asmussen | production 

Maurits Wagensveld | production 

Lissy Voß  | production talent track

Shomisha Elaguani | production talent track

Soraya ter Horst | production intern 

Sponsors & financing

Kunstraad Groningen



A special thanks to

Groningen Fair Fashion (GROFF) | Dymph Dressen | grafisch vormgever | design

Groningen Fair Fashion (GROFF) | Gea Jaeggi | kunstenaar | advies

Karlijn Hartsema | student | onderzoek

Kadir van Lohuizen | fotograaf | advies

KOKO TOKO | Amber Crommelin | ondernemer | advies

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