NonFiction PhotoEveryone needs to dress. The clothing industry is one of the largest in the world. Nowadays, however, fashion cannot be separated from the environment and human rights. This exhibition explores the world of fast fashion and the solutions offered by fair fashion. On the side of fast fashion, the production chain of the fashion industry was mapped out using images by fast fashion en de oplossingen die geboden worden middels fair fashion.
In the matter of fast fashion the production chain of the fashion industry has been mapped using images of Ismael Ferdous and Pieter van den Boogert. An important conclusion emerges from this production chain: only if producers, brands and consumers work together can the chain be transformed into a cyclical and therefore sustainable model. In the Netherlands we are already working on this. To this end, photographers Sebastiaan Rodenhuis, Dennis Lapré and Andrea Hooymans the stories of Groningen consumers and producers portrayed.
Ismael Ferdous is from Bangladesh, where the garment factory disaster in 2013 took place. This disaster is the most violent factory disaster the world has ever seen, but it has also been the starting point for a change in the fashion industry towards fair wages, working conditions, the environment and transparency.
Pieter van den Boogert shows in this context a triptych between Bangladesh, the Netherlands and Ghana. Part of the clothing flow is made, consumed and reused in these places. However, reuse and recycling do not appear to provide all the answers demanded by the enormous clothing production.
As a consumer you vote with your money, that way you have a very direct influence on what sells successfully. Sebastiaan Rodenhuis portrayed sneaker collector Wessel, fashionista Jantine and vintage king Franky about their love for clothes. As a counterpart, Dennis Lapré and Andrea Hooymans joined forces to investigate how entrepreneurs in Groningen meet the fair fashion from sewing techniques at Verknipt to algae pigment by Tjeerd Veenhoven.
Pieter van den Boogert | What We Wear, Keff & Dessing Publishing
Ismail Ferdous | Cost of Fashion
Andrea Hooymans | Fair Fashion, NonFiction Photo
Dennis Lapré | Fair Fashion, NonFiction Photo
Sebastiaan Rodenhuis | Fair Fashion, NonFiction Photo
Marion Verwey | Fair Fashion, NonFiction Photo
Andrea Hooymans | curator
Dries Verbeke | master builder
Grytsje Suze Abma | design and production
Lisa Edberg | graphic design
Ewa Pradzynska-Kostecka | production coordination
Iris Ketelaar | research and editor
Marta Ferraro | research and production
William Derrah | research
Olmo Asmussen | production
Maurits Wagensveld | production
Lissy Voß | production talent track
Shomisha Elaguani | production talent track
Soraya ter Horst | production intern
Kunstraad Groningen
Zabawas
Fotofabriek
Groningen Fair Fashion (GROFF) | Dymph Dressen | grafisch vormgever | design
Groningen Fair Fashion (GROFF) | Gea Jaeggi | kunstenaar | advies
Karlijn Hartsema | student | onderzoek
Kadir van Lohuizen | fotograaf | advies
KOKO TOKO | Amber Crommelin | ondernemer | advies
English (UK) 
Nederlands