Fair Fashion Exhibition
Everyone needs to dress. The clothing industry is one of the largest in the world. Nowadays, however, fashion cannot be separated from the environment and human rights. This exhibition explores the world of fast fashion and the solutions offered by fair fashion.
On the side of fast fashion, the production chain of the fashion industry was mapped out using images by Ismael Ferdous and Pieter van den Boogert. An important conclusion emerges from this production chain: only if producers, brands and consumers work together can the chain be transformed into a cyclical and therefore sustainable model. In the Netherlands we are already working on this. To this end, photographers Sebastiaan Rodenhuis, Dennis Lapré and Andrea Hooymans captured the stories of Groningen consumers and producers.
Ismail Ferdous is from Bangladesh, where the collapse of Rana Plaza happened in 2013. This disaster is the most violent the world has ever seen but has also been the starting point for a change in the fashion industry towards fair wages, working conditions, environmentalism and transparency.
In this context, Pieter van den Boogert shows a triptych between Bangladesh, the Netherlands and Ghana. Part of the clothing stream is made, consumed and reused in these places respectively. However, reuse and recycling do not appear to provide all the answers that the huge clothing production demands.
As a consumer, you vote with your money, in this way you have a very direct influence on what sells successfully. Sebastiaan Rodenhuis portrayed sneaker collector Wessel, fashionista Jantine and vintage king Franky about their love for clothes. As a counterpoint, Dennis Lapré and Andrea Hooymans joined forces to investigate how entrepreneurs in Groningen are working on fair fashion; from sewing techniques at Verknipt to algae pigment by Tjeerd Veenhoven.
Andrea Hooymans | curator
Dries Verbeke | master builder
Grytsje Suze Abma | design and production
Lisa Edberg | graphic design
Ewa Pradzynska-Kostecka | production coordination
Iris Ketelaar | research and editor
Marta Ferraro | research and production
William Derrah | research
Olmo Asmussen | production
Maurits Wagensveld | production
Lissy Voß | production talent track
Shomisha Elaguani | production talent track
Soraya ter Horst | production intern
With a little help from
Sponsors and funding
Special thanks to
Groningen Fair Fashion (GROFF) | Dymph Dressen | graphic designer | design
Groningen Fair Fashion (GROFF) | Gea Jaeggi | artist | advice
Karlijn Hartsema | student | research
Kadir van Lohuizen | photographer | advice
KOKO TOKO | Amber Crommelin | entrepreneur | advice
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