Alter Ego Italy Just Color Optimizer 5oz Hair repair there's no going back (at

there's no going back (at least without re-washing your hair)

& color protection

dry into hair with hot dryer and rinse

Our best-selling shampoo

shine and nourishment to curly hair for a long-lasting cashmere action

Alter Ego Italy Just Color Optimizer 5oz Hair repair there's no going back (atAlter Ego Italy Just Color Optimizer is a professional hair color formula that delivers reliable, consistent results. COLOR OPTIMIZER Direct pigment stabiliser and fixer Fixes colour and guarantees a better duration Directions: After applying the Just Color shade on washed and towel dried hair. Do not rinse. Provides excellent coverage and vibrant color with a conditioning finish. For professional use.